Link Google Analytics UTM parameters to KissMetrics to improve conversion reporting

Description

Problem

  • We have no way of measuring success of online marketing efforts ability to generate new users or successful uploads. Incoming traffic to tidepool.org tagged with UTM parameters indicating source, medium, campaign (like a scheduled email, or social media post) is not monitored once a visitor goes to app.tidepool.org.

  • This functionality is apparently built into the KissMetrics Platform, see http://support.kissmetrics.com/article/show/tracking-utm-parameters, but `Ad Campaign Hit` is not a visible event in our reporting.

Requested by

  • Christopher

Success

  • UTM parameter tracking and reporting available in KissMetrics

  • We can say "this email, which delivered X visitors to tidepool.org generated Y new users."

Business/Product Success Criteria

None

Done Criteria

None

Design Specifications:

None

Accessibility Specifications

None

Test Strategy

None

Environment

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New Fields for Analytics/Export Configuration (if needed)

None

Activity

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Janet Diehl
June 27, 2019, 3:56 AM

Brandon Arbiter moved this card from Community to Front End - No Backend Required

Apr 10, 2018 at 2:43 PM

Christopher Snider Apr 10, 2018 at 2:43 PM

Here's what KissMetrics has to say about UTM parameters - http://support.kissmetrics.com/article/show/tracking-utm-parameters

Reply - Add Link as Attachment - Delete

Brandon Arbiter moved this card from Backend to Community

Apr 10, 2018 at 2:36 PM

Brandon Arbiter transferred this card from .Current Quarter - Product Priorities

Apr 2, 2018 at 11:14 AM

Christopher Snider joined this card

Dec 14, 2017 at 9:56 AM

Christopher Snider added this card to Prioritized To Do [WIP P:1 F:3 U:1]

Dec 14, 2017 at 9:34 AM

Amanda Jo Fisher
April 22, 2020, 8:55 PM

This will be obsolete with the implementation of Looker or another similar platform. As things progress, I will update [close] this ticket accordingly.

Priority

Medium

Assignee

Kelly Watson

QA Assignee

None

Reporter

Janet Diehl

Requested By (External)

None

Fix versions

None

T-Shirt Size

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Risk Level

0

User Experience Assessment Level

0

UEA: Issue Volume

None

UEA: Category

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Components

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Design Review Required?

None

Design Approved By:

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QA done during validation of another ticket?

None

Accessibility Review Required?

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Accessibility Review Approved By

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Approved for Production By:

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Marketing Comms

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Support Follow Up

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KB Update

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Resolved Build #

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Change completion date

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Pull Request Needed

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Labels

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