Link Google Analytics UTM parameters to KissMetrics to improve conversion reporting
Description
Problem
We have no way of measuring success of online marketing efforts ability to generate new users or successful uploads. Incoming traffic to tidepool.org tagged with UTM parameters indicating source, medium, campaign (like a scheduled email, or social media post) is not monitored once a visitor goes to app.tidepool.org.
This functionality is apparently built into the KissMetrics Platform, see http://support.kissmetrics.com/article/show/tracking-utm-parameters, but `Ad Campaign Hit` is not a visible event in our reporting.
Requested by
Christopher
Success
UTM parameter tracking and reporting available in KissMetrics
We can say "this email, which delivered X visitors to tidepool.org generated Y new users."
Business/Product Success Criteria
Done Criteria
Design Specifications:
Accessibility Specifications
Test Strategy
Environment
New Fields for Analytics/Export Configuration (if needed)
Activity
Brandon Arbiter moved this card from Community to Front End - No Backend Required
Christopher Snider Apr 10, 2018 at 2:43 PM
Here's what KissMetrics has to say about UTM parameters - http://support.kissmetrics.com/article/show/tracking-utm-parameters
Reply - Add Link as Attachment - Delete
Brandon Arbiter moved this card from Backend to Community
Brandon Arbiter transferred this card from .Current Quarter - Product Priorities
Christopher Snider joined this card
Christopher Snider added this card to Prioritized To Do [WIP P:1 F:3 U:1]
This will be obsolete with the implementation of Looker or another similar platform. As things progress, I will update [close] this ticket accordingly.
Priority
